About
JCS is one of the best institute in Delhi NCR providing detailed program in google adwords training in shahjahanpur Internet Marketing.
Personal Attention, Flexible Class Schedule, Live Training & In Depth Curriculum makes google adwords training in shahjahanpur it a preferred choice over others.
google adwords Training
Is your company having the familiar “so much data, google adwords training in shahjahanpur so little insight” problem?
At our google adwords trainings, we’ll dig in and explore ways to use google adwords to gather more meaningful data, google adwords training in shahjahanpur analyze it better and make your website perform. google adwords training in shahjahanpur From basic definitions to event tracking to cross-domain tracking, we’ve got you covered.
google adwords 101
We offer three full days of training, starting google adwords training in shahjahanpur with our introduction in google adwords 101 all the way to google adwords training in shahjahanpur technical implementation in google adwords 301. Pick which course is google adwords training in shahjahanpur best for you, or come for the full google adwords training in shahjahanpur three days.
Our trainers are actually consultants here at Bounteous, google adwords training in shahjahanpur working every day in the materials they’ll be teaching – so you’ll get google adwords training in shahjahanpur real-world tips and someone who can answer the difficult questions.
Not sure which course will be the best fit? google adwords training in shahjahanpur Take our short quiz to help you decide!
Looking to learn more about App + Web? google adwords training in shahjahanpur Starting in January 2020, Each google adwords will include a summary of App + Web and google adwords training in shahjahanpur notable differences and recommendations.
google adwords 101
Whether you are new to web analytics in general, new to using google adwords, or need a refresher on the basic google adwords training in shahjahanpur google adwords reports and tools, google adwords 101 is for you. We’ll start with learning basic metrics, and then build an understanding of how we can report on site performance by looking at our website traffic, content, google adwords training in shahjahanpur users, and conversions. Throughout the day, we’ll also google adwords training in shahjahanpur show you how to use different reporting tools in the interface!
The google adwordss are google adwords training in shahjahanpur focused on Universal Analytics. Starting in January 2020, Each course will include a summary of google adwords training in shahjahanpur App + Web and notable differences and recommendations. google adwords training in shahjahanpur Before class, you can read our blog post to get caught up!
Getting Started with google adwords
This session will start with some real basics, google adwords training in shahjahanpur such as learning how to sign up for an account, and will move on to give you an overview google adwords training in shahjahanpur of the main sections of GA. Things you’ll learn:
What are we trying to figure google adwords training in shahjahanpur out with analytics?
What do the metrics mean google adwords training in shahjahanpur and which ones are important?
Different levels of user google adwords training in shahjahanpur access
Acquisition: How did they get here?
You’ll get a high-level overview of the google adwords training in shahjahanpur different types of google adwords traffic and channels. You’ll google adwords training in shahjahanpur also learn how to successfully measure your marketing and advertising google adwords training in shahjahanpur efforts using campaign and Google Ads reports. Things you’ll learn:
Where do visitors come from?
Direct, referring sites, and search engines
Tagging campaigns for email, social media, and google adwords training in shahjahanpur offline marketing
How to find Google Ads reports in google adwords
Behavior: What did they do on the site?
You’ll learn about the content on google adwords training in shahjahanpur your site and how it performs, exploring reports to find which pages were viewed, landed on, or may have caused users to leave your site. You’ll also learn to set up and analyze site search reports. Things you’ll learn:
Important page-level metrics
Which pages users viewed
Where did they land? Where did they exit?
What terms or phrases did people search for on my site?
Audience: Who are these people, anyway?
You’ll get information on what language google adwords training in shahjahanpur preference your users have and what continent/country/region/city they visited from. You’ll also see examples of other reports designed to give you a better understanding of your site’s visitors – demographics, google adwords training in shahjahanpur device usage, and user engagement. Things you’ll learn:
What is a user in google adwords?
Geography/Language
Demographics
Frequency & Recency of Users
High-level introduction to audience analysis tools
Conversions: Did they do what we wanted them to do?
You’ll be introduced to the different types of goals and google adwords training in shahjahanpur goal configuration, as well as some basic examples of Ecommerce reports. You’ll participate in activities to establish goals for your own site, and learn where to find conversion metrics in reports google adwords training in shahjahanpur (this makes google adwords really valuable!).
Actionable Insights and the Big Picture
We’ll review the major takeaways from the day and google adwords training in shahjahanpur help you understand how to get the rest of the organization on board. We’ll even provide some to-dos if you plan to attend the google adwords 201 course. Things you’ll learn:
Sharing and communicating data with email, exports, google adwords training in shahjahanpur dashboards, and shortcuts
Introduction to strategy
google adwords 201
The google adwords 201 course assumes a basic familiarity with google adwords reports and metrics, including goals and/or Ecommerce. You should also understand the concept of campaign tagging and be able to identify different traffic types. You’ll explore advanced analysis tools and additional types of reporting in google adwords that go beyond the basics, from segments to Custom Reports.
The google adwordss are focused on Universal google adwords training in shahjahanpur Analytics. Starting in January 2020, Each course will include a summary of App + Web and notable differences and recommendations. Before class, you can read our blog post to get caught up!
Conversions & Analytics Strategy
Learn why goals and strategy are so important for gaining actionable insight from your data. We’ll also cover some of the limitations of google adwords tracking and other tools that can help with analysis. google adwords training in shahjahanpur Things you’ll learn:
Identifying goals for analysis
Establishing a strategy for measurement
What are other sources of data or tools to use with google adwords
Custom Alerts & Real Time Reports
You’ll get a hands-on demonstration on how to use additional tools in google adwords for better monitoring your data and campaign performance. Learn how to use Real-Time reports for immediate insight, Custom Alerts to stay on top of trends, and annotations to keep track of your discoveries.
Analysis: Putting it all together
Learn to ask deep questions of your data in google adwords, combining data from multiple reports and across dimensions, and google adwords training in shahjahanpur slicing and dicing your data to get just the details you want. You’ll also get a brief overview of using advanced features to better target your high-priority audiences. Things you’ll learn:
Using the secondary dimension and pivot view in reports
Custom Segments
Custom Dimensions
Creating Audiences in google adwords
Custom Reports
You’ll learn how to use different reporting google adwords training in shahjahanpur features within google adwords, as well as other options outside of the interface. We’ll show you how to create and configure Custom Reports and Dashboards, and we’ll also introduce you to Data Studio.
Advanced Reporting: Social Media & Non-Pageview Interactions
In these sections, we’ll identify social traffic google adwords training in shahjahanpur and different ways that it can show up in reports. We’ll also cover ideas for tracking non-pageview engagement throughout your site, like video plays, downloads, and scrolling. Things you’ll learn:
Social traffic in reporting
Interaction tracking options: event tracking and virtual pageviews (non-technical!)
Event reporting
*Note: We will be talking about what events are and why they are important, but this course does not go into implementation details. We highly recommend Google Tag Manager for event tracking, and google adwords 301 for the more technical concepts of google adwords.
Advanced Reporting: Mobile Sites & Applications
We’ll talk about how google adwords google adwords training in shahjahanpur deals with mobile devices – both visiting websites, as well as options for measuring native mobile applications.
Advanced Reporting: Conversion Attribution
We’ll talk about attribution modeling and use the Multi-Channel Funnel reports and Attribution Modeling tool to measure visitor behavior over multiple visits before conversion to more fairly credit your sources for their contributions. Things you’ll learn:
How google adwords gives credit to multiple sources leading up to a conversion
How to view multiple sources in a conversion path
Different options for attribution models
Advanced Reporting: Navigation & Flow Reports
We’ll take a look at the navigation reporting capabilities in google adwords, including the Behavior Flow visualization, to understand google adwords training in shahjahanpur visitors’ paths through the site. You’ll learn how to use navigational reports to get insights into page-level funnels.
google adwords 301
Considering our google adwords 301 course? You’ll learn the ins and outs of google adwords administration and concepts, including how to speak to google adwords training in shahjahanpur your implementation team. For those who need to implement tracking (like Events, Custom Dimensions, and more…) be sure to check out our Google Tag Manager workshop. They are a great pair and part of our Administrator training track!
The google adwords 301 course covers implementing and configuring Universal google adwords on your website for accurate data collection. It assumes a basic familiarity google adwords training in shahjahanpur with the reports and metrics in google adwords, as well as a familiarity with HTML; JavaScript experience is not required, but is certainly helpful to understanding the concepts we’ll be covering. Throughout the course, we’ll provide code examples and point you in the right direction to find in-depth documentation and resources for developers to implement google adwords properly.
If you are not a technical person, or not the person in charge of making changes to your website, this course will help you learn when to ask and how to ask for the right kind of assistance.
The google adwordss are focused on Universal Analytics. Starting in January 2020, Each course will include a summary of App + Web and notable differences and recommendations. Before class, you can read our blog post to get caught up!
Configuration and Administration Training
We’ll discuss how accounts and views are organized, google adwords training in shahjahanpur and best practices for giving users access to your google adwords data. We’ll also review different settings in the interface and how they can affect your data. Things you’ll learn:
Relationship between usernames, accounts, web property IDs and views
Best practices for user permissions
Property moving
Admin settings
google adwords Tracking Code
Technically, how google adwords measures your site. We’ll walk through how the JavaScript tracking code works with requests and cookies, as well as alternate tracking options, and google adwords training in shahjahanpur advanced options with Universal Analytics. Things you’ll learn:
How google adwords collects data
How google adwords uses cookies
How data is processed
How to identify different versions of tracking code
Measurement Protocol
Measuring Conversion
Review of goals in google adwords. You’ll also get examples of how to implement ecommerce tracking code for ecommerce sites.
Non-Pageview Interactions
Using Event Tracking to track downloads, outbound links, interactive AJAX elements, and other non-pageview events. Learn how to set up virtual pageviews for hard-to-track goals, google adwords training in shahjahanpur Site Search or multiple steps on a single page. Includes code examples.
Cleaning Up Your Data
You’ll learn how to use filters and views to manipulate the data in google adwords, including an introduction to regular expressions. Best practices for filters and profile settings including removing internal traffic and cleaning up URLs. Things you’ll learn:
Introduction to Regular Expressions
Using filters to remove internal traffic
Cleaning up URLs to remove google adwords training in shahjahanpur query parameters and duplication
Cross Domain and Subdomain Tracking
You’ll learn how cookies work in google adwords and the requirements for tracking traffic across multiple domains or subdomains. You’ll get code and Google Tag Manager examples, plus a walkthrough of the steps for configuring google adwords and viewing the data in reports. google adwords training in shahjahanpur Things you’ll learn:
Understanding how google adwords uses cookies to store information
Understanding the issues with tracking google adwords training in shahjahanpur domains and subdomains
Implementing tracking for subdomains and cross domains
Measuring Traffic
You’ll get a deeper understanding of how google adwords training in shahjahanpur google adwords identifies sources of traffic. Learn how this relates to campaign tagging and technical situations like redirects or ‘missing’ traffic. Things you’ll learn:
Linking and Ads account with google adwords
Using manual campaign tagging
Understanding options for changing how manual tagging functions
Troubleshoot problems with tracking traffic sources, such as self-referrals
Measuring Content
Learn how to create Content Groupings for google adwords training in shahjahanpur analyzing larger groups of your site’s content, rather than looking at metrics for individual pages. We’ll walk through each method for configuring Content Groupings and discuss examples for different types of sites.
Measuring Users
All about Custom Dimensions! You’ll review the scope of Custom Dimensions and learn how to configure them in google adwords, as well as get examples for bringing your own data into google adwords training in shahjahanpur google adwords for more custom analysis. In addition, you’ll get details on enabling the User-ID feature to get access to Cross-Device reports. Things you’ll learn:
Implementing custom dimensions/metrics code
Understanding the use of custom dimensions/metrics
Data import
User-ID & Cross-Device tracking
Extracting Data
High-level overview of tools within google adwords, such as exporting and emailing reports in various formats, as well as an introduction to the different Google APIs and how to use them for google adwords training in shahjahanpur reporting and more.
Google Tag Manager
As we go through our 301 course, you’ll constantly hear us touting the benefits of Google Tag Manager. google adwords training in shahjahanpur We give a brief demonstration of Google Tag Manager during this course, and then offer a full-day Google Tag Manager workshop that walks you through a full site implementation. google adwords training in shahjahanpur We would recommend this to anyone who is charge of implementing google adwords on their website.
Other Resources
We’ll point you in the google adwords training in shahjahanpur right direction to google adwords training in shahjahanpur find additional documentation, code, and resources for google adwords implementation.