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top ten digital marketing training in allahabad

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SEO

PPC Service

Instagram Marketing

Twitter Marketing

Google Adsense

Wordpress

Web Analytics

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LinkedIn Marketing

Affilate Marketing

ORM

Facebook Marketing

Mobile Marketing

Email Marketing

Youtube Marketing

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Course Fee : Rs. 15000 | Course Duration : 90 Hours

ADM Course We offers And Thier Detail Overview

INTRODUCTION TO top ten digital marketing
Scope of top ten digital marketing
Assessing various digital channels
Fundamentals of a top ten digital marketing
Paid media portals and ad networks
Various types of social media platforms
Importance of natural search rankings
Digital tactics based on marketing objectives
Essentials of web analytics
CREATING A WEBSITE WITH WORDPRESS
Introduction to WordPress
WordPress for blog and website
WordPress installation and settings
WordPress dashboard
Admin panel view
General settings
Creating posts and categories
Creating pages
Links structure management
Adding a contact form
Managing different users
Installing themes from library
Customizing navigation menus
Managing plugins
Social media plugins
Managing media
Managing post comments
Managing widgets
Creating and customizing slider
Customizing a theme
Importing and exporting the site
INTRODUCTION TO AFFILIATE MARKETING
Definition of affiliate marketing
Types of affiliate programs
Requirements to become an affiliate
Payment methods
MAKING MONEY THROUGH AFFILIATE PROGRAMS
How to get approved
Which products to promote
Content strategy to engage visitors
Working with affiliate platforms
Monitoring performance to maximize profit
GOOGLE ADSENSE
Prerequisites of google adsense
2 step verification
Joining adsense program
Types of ad units
Inclusions and exclusions
Earning money through adsense
INTRODUCTION TO EMAIL MARKETING
Business objectives for email marketing
Types of email marketing
EMAIL DEVELOPMENT
Subject Lines
Email Body
CTA and Landing Pages
Desing and HTML Templates
PERFORMANCE AND REPORTING
Open rates
Click through rate
A/B testing
EMAIL GUIDELINES
Text vs image emails
Best practices
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION
Use of Search Engine Optimization
Generate Traffic to your page
Need of Search Engine Optimization
Site Design & Development
Internet and Protocols
Websites and Servers
Essentials of good website designing
Major search engines and directories
SEO Factors
Search Engine Algorithms
OFF PAGE OPTIMIZATION
Submission to search engines
Directory Submissions
Article Submission
One Way Link Building
Two Way Link Building
Three Way Link Building
Forums Posting
Blog Commenting
News and Press Release
Press Releases Submissions
Classifieds
Free Backlink Creation
Forums and social media optimization
Content Writing and Copyrighting
HTML, Logo and its Importance
Larger Website Creation Techniques
Attractive Designs and Patterns
RSS Feeds Submissions
Coding Standards
InBound Links
Usage of all Tags
Video Optimization
ON PAGE OPTIMIZATION
Hyper link optimization
Keyword research and analysis
Header Tag Optimization
Landing Pages Optimization
Competition analysis
URL Rewriting
RSS Feed Creation
Meta Tags Optimization
Robots.txt optimization
Sitemap Creation and Submissions
Canonical Tag Implementation
Image Optimization
Header and Footer Keywords
Link Title Tag
Hidden Keywords
Alt Tags
Internal Link Structure
Internal Link Building
Keyword Density
Webpage Content
SEO TOOLS
Google webmaster tool
Google Keyword Tool
Keywords Position Checker
Domain Age Tools
Keywords Density Checker
Page Rank Checker
SEO TOOLS
SEO Report Creation
Tracking and Reporting
Securing Ranks
Excel Reporting
INTRODUCTION TO PAY PER CLICK MANAGEMENT
What is Pay Per Click (PPC)?
History of PPC
Online vs Offline Marketing
How does PPC work?
Evolution of PPC
Google AdWords
Importance & Benefits of PPC
Basic of PPC
Yahoo Search Marketing
RESEARCH AND BID MANAGEMENT
What is Keyword Research?
Importance of targeted keywords
Keywords popularity & Search Volume
What is bidding?
How to increase position on search?
Importance of bidding techniques
Difference in SEO & PPC keywords
Selecting targeted / related keywords
Categorizing keywords in Ad Groups
What is Quality Score?
Bid Management
Competitive Analysis for bidding
Researching for PPC keywords
Analyzing competition keywords
PPC keywords tools and resources
Effect of Quality Score on bidding?
User Defined bids and Automatic Bids
SETTING UP CAMPAIGNS
Google Adwords Account Structure
Language Targeting
Budget Management
Using Multiple Account
PPC Campaign Structure
Device Targeting
ROI Management
Using My Client Center (MCC)
Location Targeting
Campaign Management
Conversion Tracking
CREATING ADS
Create Effective Ads
Example of Effective ads
Ad Group Monitoring
Google Adwords Editor
Measurement of Title, Description, URL
Features of ads
Google Adwords Tool
Ad copy testing
Ad Group Creation
Keywords Spy
PPC REPORTING
Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports
Day Parts Reports
Traffic Reports
INTRODUCTION TO MOBILE MARKETING
Need for mobile marketing
General stats
Device analysis
Mobile marketing trends
Mobile usage stats
Mobile marketing benefits
Case studies
TYPES OF MOBILE ADS
App based ads
In game marketing
QR codes
Location based ads
Mobile search ads
SMS marketing
Push notifications
MOBILE AND PAID ADS
Adwords keywords research
Ads on mobile device
Landing page optimization
Mobile strategies
Call to action optimization
Social media on mobile device
SEO on mobile device
Play store optimization
MOBILE SITES
Responsive sites
Mobile optimized sites
INTRODUCTION TO SOCIAL MEDIA MARKETING
Introduction to social media
Features of social media
Organic and inorganic growth of your brand
Social media and traditional marketing
Platforms of social media
Design your creative with DIY apps
DIY to make impact on social media
List of DIY apps
FACEBOOK MARKETING
Usage guidelines
Facebook business page
Facebook groups
Facebook for your business or brand
Getting likes on Facebook page
Types of Facebook groups and uses
Facebook organic growth
Paid promos / boost post
Facebook Insights
Monetization aspect of Facebook influencers
Fraudulent practices awareness
New features of Facebook
Examples of pages / groups
Facebook usage and information
YOUTUBE PROMOTIONS
Introduction, history of formation
Creating video channel on YouTube
Increase views on YouTube
Tags / description for videos
Creater Studio / video manager
Types of ads on YouTube
Monetization of your video
TWITTER PROMOTIONS
Basics of twitter
Username, display name
Follow, tweet, reply
Twitter rankings algorithm
Twitter paid advertising
URL Shorteners
Corporate usage of twitter
Twitter lists
LINKEDIN MARKETINGS
Introduction and significance of LinkedIn
Guidelines for an effective profile
Publishing articles on your account
Testimonials
Increasing connections
Paid advertising on LinkedIn
LinkedIn account connects to database
Learning tab usefulness from LinkedIn
Job search from LinkedIn
Free access to content on LinkedIn
Chat function
LinkedIn for relevant business contacts
INSTAGRAM PROMOTIONS
Introduction (Brief history, numbers)
Usage guidelines (post, comment, tag, like)
Instagram engagement for business
Use Instagram to increase followers
Competition review points in Instagram
Role of influencers
Tags for likes
New features of Instagram
Promote post
INTRODUCTION TO WEB ANALYTICS
Introduction to Google Analytics
Installing the Google Analytics Tracking Code
Working with Report Data
REPORTING FUNDAMENTALS
Account Administration
Campaign Tracking and AdWords Integration
Goals in Google Analytics
Goals in Google Analytics
Filters in Google Analytics
Cookies and Google Analytics
E-commerce Tracking
Domains and Subdomains
INTERPRETING REPORTS
Pageviews, Visits, and Visitors
Traffic Sources
Content Reports
Time Metrics
Conversion Reports
Ecommerce Reports
IN DEPTH ANALYSIS
Advanced Segmentation
Analytics Intelligence
Internal Site Search
Event Tracking and Virtual Pageviews
Additional Customizations
GOOGLE TAG MANAGER
Introduction to tag manager
Account structure of tag manager
Advantages and Disadvantages
Adding tags to the website
Managing tracking codes through tag manager

Why SEO Service

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Why Do courses with JCSI

Learn From Experts

We have expert tutors. They have years of expirence in thier field .

Practical Training

We mainly focus on the practical knowledge.So. we make our students work on live projects.

Certificate

We provide certificate for your skill which is a proof of your knowledge and our certificates are easily acceptable by all companies.

Our Mission

Our Mission is to make our students ready for job. And assist our student lifetime and make them update to latest market updates.We made some steps for this like :-

About

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Full Course

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Free Marketing with diligence and Sweat: Learn program Optimization in Our top ten digital marketing Training Course in Delhi If someone in 1989 said that companies within the future wouldn’t need to spend a dime on marketing, people would have laughed at the person.

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On-Page SEO a part of Our top ten digital marketing Training Course in Delhi Be definition, on-page SEO covers all ‘intrinsic’ techniques wont to optimize organic program presence of an internet site . On-page SEO covers a variety of various topics like keyword research, meta tag optimization, content writing & optimization, URL optimization, and sitemap creation & submission. We’ll cover each & every detail in Our top ten digital marketing Training Course in Delhi

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Learn Off-Page SEO in Our top ten digital marketing Training Course in Delhi even as on-page SEO may be a collection of ‘intrinsic’ techniques, off-page SEO covers methods used outside the domain of the web site itself.

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Talk to any digital marketer and they’d likely provides a long monologue on how they created many backlinks for his or her company or client. Link building isn't as easy because it sounds and requires a special sort of guile to accomplish. Most top ten digital marketing Courses in Delhi do give students a quick of every link building technique out there. However, none of them offer practical tips that help students understand how backlinks need to be created across a variety of techniques.

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Learn Algorithms in Our top ten digital marketing Training Course in Delhi SEO is essentially a study of search engines in Our top ten digital marketing Course in Delhi. All search engines worth their salt are governed by algorithms. In essence, algorithms determine the ranking of search results when any given keyword is searched. In order to know SEO, one must also understand how the underlying algorithm beneath the program works.

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While most top ten digital marketing Courses in Delhi cover algorithms, rarely do i explain the importance of every on how digital marketers should operate. Students at our institute are given a deep analysis of how each algorithm update affects the way digital marketers work. In order to really master SEO, we understand the importance of knowing how algorithms affect operations. JCS Institute institute of top ten digital marketing is the place to be if a student wishes to become a master at SEO. We have also published an entire Google Algorithms History. You can check it for complete details.

Learn SEO Tools in Our top ten digital marketing Training Course in Delhi so as to optimize the method of SEO, certain tools need to be used. These tools help digital marketers expedite processes that otherwise take longer and supply useful insight into the performance of an SEO campaign.

In this module in Our top ten digital marketing Training Course in Delhi, we cover three important tools employed by marketers across the industry. To work within the industry as a digital marketer, students need to know three main SEO tools.

As is that the case with any module taught at our top ten digital marketing training Courses in Delhi, we confirm students get a practical check out how these tools work. Experienced trainers give students a step-by-step experience on how the discussed SEO tools are put to use in an SEO campaign.

Learn Google Keyword Planner in Our top ten digital marketing Training Course in Delhi The Google Keyword Planner works as a tool to get keyword ideas and suggestions. The tool is out there for free of charge of charge and has been developed by Google & you'll learn it at our blog for free or in Our top ten digital marketing Training Course in Delhi With Keyword Planner, marketers get the prospect to check keyword ideas they need to make content on. The entire keyword research is an exercise in understanding how people use search engines, especially Google.

Keyword Planner allows marketers to urge an summary of all the results people are searching supported a given topic. This helps marketers understand which keyword to base their content on.

Students learning Keyword Planner in Our top ten digital marketing Training Course in Delhi are first taught the varied functionalities and features of the tool. Then, students are explained how Keyword Planner is employed on a practical level. This includes helping students understand factors like search intent, search volume, and keyword basics like short and long-tail keywords. By the end, students studying at our top ten digital marketing Courses in Delhi are ready to use Keyword Planner expertly. Learn Google Analytics in Our top ten digital marketing Training Course in Delhi Google Analytics may be a tool used for measuring the traffic performance of an internet site . It is the foremost reliable analytic tool within the top ten digital marketing space & also a neighborhood of Our top ten digital marketing Training Course in Delhi For a digital marketer, Google Analytics is a crucial platform. The results of any new SEO or the other top ten digital marketing technique used should find yourself affecting the general traffic coming into the web site . Analytics helps cover every viable traffic metric that marketers may have access to. Besides being a platform to see traffic, Analytics also helps marketers study their audience and understand their specific interests. That’s why included analytics in Our top ten digital marketing Training Course in Delhi Students learning Analytics in Our top ten digital marketing Training Course in Delhi are taught the way to use incoming data to draw specific conclusions regarding key areas of an SEO campaign such as content, keywords, and so on. Eventually, knowing the way to make an accurate conclusion regarding a given set of knowledge is more important than simply knowing Google Analytics. This is why our top ten digital marketing Courses in Delhi makes it some extent to assist students understand the implications of any data gathered.

Learn Google Search Console (Webmaster) in Our top ten digital marketing Training Course in Delhi If Analytics may be a tool to estimate traffic, Google Search Console (also referred to as Google Webmaster) helps analyze a website’s visibility on search engines. That’s why we included it in Our top ten digital marketing Training Course in Delhi Using Google Search Console, the subsequent operations are often managed – Check the indexing status of various webpages of a website

● The performance of a website’s content on certain keywords covering metrics like SERPs and CTR

● Monitor and change the crawl rate

● Add robots.txt file to exclude crawling of some webpages

● Submit sitemap

● Get the list of URLs not being crawled by the search engine

● Get the list of all links coming to the web site , internal and external

● Monitor the overall security of the website

The features mentioned within the list above are included in Our top ten digital marketing Training Course in Delhi & cover the first functions of Google Search Console. At JCS Institute institute of top ten digital marketing course, we teach students the significance of each feature offered by Search Console and how it is to be used to improve various aspects of an internet site and an SEO campaign.

There is a requirement to know Google Search Console on a practical level. In many top ten digital marketing Courses in Delhi, Search Console is taught with none practical focus. The opposite is true at our top ten digital marketing training institute where the main target is usually on bringing a practical approach to using tools like Search Console. you can also undergo our list of Top ten SEO tools which can assist you understand the main tools of SEO.

Learn program Marketing (SEM) in Our top ten digital marketing Training Course in Delhi If SEO was dedicated to growing organic traffic, program Marketing (SEM) is aimed toward getting traffic through paid methods.

SEM essentially allows marketers to reinforce the presence of the commodity they're promoting through the reach of search engines. That’s why it's a neighborhood of Our top ten digital marketing Training Course in Delhi. In many cases, SEO can be too slow to show positive results. A company trying to find a fast thanks to gain traction through top ten digital marketing amongst its audience cannot depend upon SEO. At best, SEO can take a couple of months to usher in actionable results which may induce growth.

This is where SEM comes into the picture. Major program platforms like Google and Bing offer marketers the platform to succeed in their audience by advertising. Companies that don't have the posh to attend for SEO benefits to kick in can use SEM to succeed in a wider audience. We cover basic to advance level of SEM in Our top ten digital marketing Training Course in Delhi At the JCS Institute top ten digital marketing Courses in Delhi, we teach students not only the various methods part of SEM, but also when using these techniques can be beneficial.

One thing not taught in most top ten digital marketing Course institutes in Delhi is that the act of balancing SEM and SEO during a campaign. This level of practical understanding is difficult to show because it involves knowing the core attributes of how marketing and businesses work. At our top ten digital marketing Courses in Delhi, we help students identify where exactly SEM and SEO need to be used.

The topics associated with SEM covered in our top ten digital marketing course in Delhi include- Google AdWords – Learn Practically in Our top ten digital marketing Course Training in Delhi Google AdWords is the most popular online advertising platform within the world. Over the years, it has become the main source of Google’s revenue. The genius of the platform lies in its ability to offering marketers the liberty to succeed in their audience through keywords. Advertisers who use AdWords well can reach an audience that's truly relevant to the products and services they're promoting. Since the conversion rate are often very high, AdWords becomes a highly lucrative platform.

AdWords works on two main variables of top ten digital marketing- keywords and cookies.

Through keywords, marketers can identify certain terms their audience is more likely to look . After identifying these keywords, marketers are offered the power to put their ad listing before the organic search results.

In our top ten digital marketing Training Courses in Delhi, an entire breakdown is given on how a billboard is meant to be listed on a given keyword. There are various intricacies involved within the process that a lot of other top ten digital marketing Courses in Delhi tend to glaze over. At JCS Institute, the process of keyword identification to finally posting an ad is taught from a practical industry-level standpoint.

Cookies are the other part of AdWords. With the assistance of its partner sites and therefore the cookies collected by these websites, Google is in a position to put specific ads from its advertisers that are relevant to visitors.

Google AdWords comprises of five sub-platforms that can be used by advertisers. These are listed below & covered Practically in Our top ten digital marketing Course Training in Delhi -

● Search Ads in Our top ten digital marketing Course Training in Delhi

As the name suggests, search ads ask adverts that appear on search results. On search engines like Google, ads can only be placed by identifying keywords and bidding a certain amount on them. The amount essentially determines the amount of times the ad will appear when the term is searched. The ranking of the ad relative to other ads on the page is decided by various other factors like landing page quality, keyword in ad content, quality score, and more. In our top ten digital marketing Courses in Delhi, each of those factors is taught intensively on a practical level.

● Display Ads in Our top ten digital marketing Course Training in Delhi

Display ads ask images shown on websites a part of the Google Display Network. Any website a part of the Google advertising network shows display ads from time to time counting on the precise attributes of the visitor.

Targeting display ads to an audience are often done through a spread of various methods. Advertisers are free to use their own website visitors as a sample of the type of people they want to reach.

Furthermore, they can mention certain keywords to reach an audience. For example, by specifying a keyword like ‘footwear’, a shoe-manufacturer can reach websites mentioning the word ‘footwear’ continuously in its content.

Display ads also involve a bidding process. The greater the amount a money bid on a keyword, the greater will be the reach of the ad to a target audience.

In our top ten digital marketing Training Courses in Delhi, we take great care in explaining to students how display ads can be mastered to increase conversions and improve the revenue generated.

● Video Ads in Our top ten digital marketing Course Training in Delhi

Given the rising prevalence of video content, the popularity of video ads is understandable. Google has an entire network of video partners that display video ads. YouTube is the obvious platform that displays video ads promoted through Google. Advertisers have a number of options to display video ads on YouTube and other partner websites such as skippable i