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DIPLOMA IN DIGITAL MARKETING COURSE


What You Will learn ?



SEO

PPC Service

Instagram Marketing

Twitter Marketing

Wordpress

Web Analytics

Digital Marketing

LinkedIn Marketing

Facebook Marketing

Mobile Marketing

Email Marketing

Youtube Marketing

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Course Fee : Rs. 12,000 | Course Duration : 75 Hours

What you Learn in DDM Course And Thier Detail Overview

INTRODUCTION TO DIGITAL MARKETING
Scope of digital marketing
Assessing various digital channels
Fundamentals of a digital marketing
Paid media portals and ad networks
Various types of social media platforms
Importance of natural search rankings
Digital tactics based on marketing objectives
Essentials of web analytics
CREATING A WEBSITE WITH WORDPRESS
Introduction to WordPress
WordPress for blog and website
WordPress installation and settings
WordPress dashboard
Admin panel view
General settings
Creating posts and categories
Creating pages
Links structure management
Adding a contact form
Managing different users
Installing themes from library
Customizing navigation menus
Managing plugins
Social media plugins
Managing media
Managing post comments
Managing widgets
Creating and customizing slider
Customizing a theme
Importing and exporting the site
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION
Use of Search Engine Optimization
Generate Traffic to your page
Need of Search Engine Optimization
Site Design & Development
Internet and Protocols
Websites and Servers
Essentials of good website designing
Major search engines and directories
SEO Factors
Search Engine Algorithms
OFF PAGE OPTIMIZATION
Submission to search engines
Directory Submissions
Article Submission
One Way Link Building
Two Way Link Building
Three Way Link Building
Forums Posting
Blog Commenting
News and Press Release
Press Releases Submissions
Classifieds
Free Backlink Creation
Forums and social media optimization
Content Writing and Copyrighting
HTML, Logo and its Importance
Larger Website Creation Techniques
Attractive Designs and Patterns
RSS Feeds Submissions
Coding Standards
InBound Links
Usage of all Tags
Video Optimization
ON PAGE OPTIMIZATION
Hyper link optimization
Keyword research and analysis
Header Tag Optimization
Landing Pages Optimization
Competition analysis
URL Rewriting
RSS Feed Creation
Meta Tags Optimization
Robots.txt optimization
Sitemap Creation and Submissions
Canonical Tag Implementation
Image Optimization
Header and Footer Keywords
Link Title Tag
Hidden Keywords
Alt Tags
Internal Link Structure
Internal Link Building
Keyword Density
Webpage Content
SEO TOOLS
Google webmaster tool
Google Keyword Tool
Keywords Position Checker
Domain Age Tools
Keywords Density Checker
Page Rank Checker
SEO REPORTING
SEO Report Creation
Tracking and Reporting
Securing Ranks
Excel Reporting
INTRODUCTION TO PAY PER CLICK MANAGEMENT
What is Pay Per Click (PPC)?
History of PPC
Online vs Offline Marketing
How does PPC work?
Evolution of PPC
Google AdWords
Importance & Benefits of PPC
Basic of PPC
Yahoo Search Marketing
RESEARCH AND BID MANAGEMENT
What is Keyword Research?
Importance of targeted keywords
Keywords popularity & Search Volume
What is bidding?
How to increase position on search?
Importance of bidding techniques
Difference in SEO & PPC keywords
Selecting targeted / related keywords
Categorizing keywords in Ad Groups
What is Quality Score?
Bid Management
Competitive Analysis for bidding
Researching for PPC keywords
Analyzing competition keywords
PPC keywords tools and resources
Effect of Quality Score on bidding?
User Defined bids and Automatic Bids
SETTING UP CAMPAIGNS
Google Adwords Account Structure
Language Targeting
Budget Management
Using Multiple Account
PPC Campaign Structure
Device Targeting
ROI Management
Using My Client Center (MCC)
Location Targeting
Campaign Management
Conversion Tracking
CREATING ADS
Create Effective Ads
Example of Effective ads
Ad Group Monitoring
Google Adwords Editor
Measurement of Title, Description, URL
Features of ads
Google Adwords Tool
Ad copy testing
Ad Group Creation
Keywords Spy
PPC REPORTING
Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports
Day Parts Reports
Traffic Reports
INTRODUCTION TO SOCIAL MEDIA MARKETING
Introduction to social media
Features of social media
Organic and inorganic growth of your brand
Social media and traditional marketing
Platforms of social media
Design your creative with DIY apps
DIY to make impact on social media
List of DIY apps
FACEBOOK MARKETING
Usage guidelines
Facebook business page
Facebook groups
Facebook for your business or brand
Getting likes on Facebook page
Types of Facebook groups and uses
Facebook organic growth
Paid promos / boost post
Facebook Insights
Monetization aspect of Facebook influencers
Fraudulent practices awareness
New features of Facebook
Examples of pages / groups
Facebook usage and information
YOUTUBE PROMOTIONS
Introduction, history of formation
Creating video channel on YouTube
Increase views on YouTube
Tags / description for videos
Creater Studio / video manager
Types of ads on YouTube
Monetization of your video
TWITTER PROMOTIONS
Basics of twitter
Username, display name
Follow, tweet, reply
Twitter rankings algorithm
Twitter paid advertising
URL Shorteners
Corporate usage of twitter
Twitter lists
LINKEDIN MARKETINGS
Introduction and significance of LinkedIn
Guidelines for an effective profile
Publishing articles on your account
Testimonials
Increasing connections
Paid advertising on LinkedIn
LinkedIn account connects to database
Learning tab usefulness from LinkedIn
Job search from LinkedIn
Free access to content on LinkedIn
Chat function
LinkedIn for relevant business contacts
INSTAGRAM PROMOTIONS
Introduction (Brief history, numbers)
Usage guidelines (post, comment, tag, like)
Instagram engagement for business
Use Instagram to increase followers
Competition review points in Instagram
Role of influencers
Tags for likes
New features of Instagram
Promote post
INTRODUCTION TO WEB ANALYTICS
Introduction to Google Analytics
Installing the Google Analytics Tracking Code
Working with Report Data
REPORTING FUNDAMENTALS
Account Administration
Campaign Tracking and AdWords Integration
Goals in Google Analytics
Goals in Google Analytics
Filters in Google Analytics
Cookies and Google Analytics
E-commerce Tracking
Domains and Subdomains
INTERPRETING REPORTS
Pageviews, Visits, and Visitors
Traffic Sources
Content Reports
Time Metrics
Conversion Reports
Ecommerce Reports
IN DEPTH ANALYSIS
Advanced Segmentation
Analytics Intelligence
Internal Site Search
Event Tracking and Virtual Pageviews
Additional Customizations

Why SEO Service

SEO is extremely important for every business to achieve their targeted customers, That's why we're offering SEO Courses in Delhi. Internet Marketing is one of the best ideal approaches to sell products and services online and to get maximum exposure. Nowadays a majority of organizations utilizing digital and Internet marketing to make their brand reputed in the eyes of their clients and additionally in the eyes of search engines.

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Why Do courses with JCSI

Learn From Experts

We have expert tutors. They have years of expirence in thier field .

Practical Training

We mainly focus on the practical knowledge.So. we make our students work on live projects.

Certificate

We provide certificate for your skill which is a proof of your knowledge and our certificates are easily acceptable by all companies.

Our Mission

Our Mission is to make our students ready for job. And assist our student lifetime and make them update to latest market updates.We made some steps for this like :-

About

JCS is one of the best institute in Delhi NCR providing detailed program in Internet Marketing.

Personal Attention, Flexible Class Schedule, Live Training & In Depth Curriculum makes it a preferred choice over others.

Full Course

JCS Institute Key in Delhi Details, Modules & Fees Description: The best amongst the top 10 digital marketing institutes & courses in Delhi, JCS Institute is a well-known name. We discuss its Digital Marketing Course & Training in Delhi.

JCS Institute.in: Key Digital Marketing Training Courses in Delhi - Details, Modules & Fees The JCS Institute brand is trustworthy and reliable when it comes to digital marketing training & course in the Delhi-NCR region. Amongst the many Digital Marketing Courses in Delhi, our method, style of training, and outcome-based approach have helped up stand out in the crowd.

Our digital marketing course covers every key aspect of digital marketing demanded in the industry these days. v The key aspects of our digital marketing training course have been discussed below.

Digital Marketing Course in Delhi Overview Before beginning their journey to learn digital marketing course, students need to be given an estimate of the wide scope of the digital marketing training course. Jumping headfirst into digital marketing training can be overwhelming for most students. This is why giving an overview of this training course is necessary to ease the transition of a beginner in digital marketing. Amongst any other Digital Marketing Courses in Delhi, we stand out in this regard.

Understanding the importance of giving the students an overview, we make sure our digital marketing course in Delhi covers all the needed bases. Students should have an idea about the digital marketing course they plan on studying for a period of three to four months.

The first part of our digital marketing course in Delhi gives a strong overview of the content covered and the key landmarks along the way. Students are also given a brief on digital marketing training course, its role in the current market, and why it is slated to be a great field to establish a career in digital marketing.

At any point in time, there are many students who look for a Digital Marketing Courses in Delhi or other parts of the world. The one thing to note while studying any such digital marketing course is checking if an overview is provided.

Standing tall amongst others, our Digital Marketing Courses in Delhi covers everything a student entering the field of digital marketing must know. You can also read our free guide on Digital Marketing which will help you understand everything about Digital Marketing.

Learning Website Fundamentals - Domain, Hosting, & WordPress in Our Digital Marketing Training Course in delhi The very next module after the overview of digital marketing course in Delhi covers the essential parts of developing a website.

Those looking for a Digital Marketing Courses in Delhi, Noida, Gurgaon or Ghaziabad or any another part of the world need to understand one key point - not all Digital Marketing Courses exists on social media.

The perception of digital marketing training course among beginners is shaped by social media. In reality, social media is only a small part of digital marketing & its training. For most businesses in the market, the main source of income and the key to the digital marketing puzzle lies in having an impeccable website.

At JCS Institute, we offer one of the few Digital Marketing Training Courses in Delhi that can claim to take students from a completely basic level to a stage of digital marketing where they are considered ready to take any job in the field of digital marketing. The beginning of this journey starts by first learning how to build a website.

Learning To Buy a Domain in Our Digital Marketing Training Course in Delhi The first part of making a website is buying a domain. A domain is basically an address on the internet. Just as a house has an address, any given internet property needs a signpost pointing to it. The domain name serves as the address which people can use to reach a website.

During our digital marketing course in Delhi, students are made to buy a domain name of their choosing.

Trainers at our digital marketing institute in delhi help students during the process. Our Digital Marketing Courses in Delhi lays a key emphasis on making students understand the significance of each part of the process, including the importance of choosing a good domain name before starting the process of Digital Marketing.

Learn Buying and Connecting Hosting to Domain in Our Digital Marketing Training Course in Delhi Hosting refers to the actual internet property to which the domain is pointing. After buying a domain, students part of our digital marketing course in Delhi are made to buy a hosting plan to go with their domain.

This process is not just procedural in nature. Each detail about hosting plans, the significance of a good hosting plan, and the factors that go into evaluating a plan are covered during this module. This is proceeded by connecting domain and hosting. Not every classroom Digital Marketing Courses in Delhi or a program in another medium covers the nitty-gritty of domain and hosting.

If you are someone living in or near the capital and looking for a Digital Marketing Courses or training in Delhi which covers the foundational layers of the field, JCS Institute is the right option.

Learn Installing WordPress in Our Digital Marketing Training Course in Delhi After connecting domain and hosting, a website is technically ready. The next step is uploading content and building the interface of the website. Like most Digital Marketing Courses in Delhi and other parts of the world, WordPress is considered the perfect CMS to work on.

For one, WordPress is very simple to understand. Even students with minimal technical background can build highly interactive websites using WordPress. Being the custodians of the best Digital Marketing Courses in Delhi, we have always tried to recommend the best CMS to our students. Since 2008, we have never suggested anything besides WordPress in our digital marketing course in Delhi. There are a number of other options besides WordPress, but students studying at our Digital Marketing Courses in Delhi use WordPress during their time at the training institute.

Free Marketing with Hard Work and Sweat: Learn Search Engine Optimization in Our Digital Marketing Training Course in Delhi If someone in 1989 said that businesses in the future wouldn’t have to spend a dime on marketing, people would have laughed at the person.

In 2019, nobody is laughing.

Search engine optimization (SEO) has been popularized to the extent that it is considered being equal to digital marketing itself by people outside the field. Even though the perception is misplaced, it is a good indicator of how popular SEO is.

Take any Digital Marketing Courses in Delhi. What is the first thing they are likely to pitch about their digital marketing course? The pitch is likely to be one long ode to the prowess of the institute at teaching SEO.

Outsiders are not alone in their obsession with SEO. Even digital marketing experts justify their credentials in the field on the back of being proficient at SEO.

What is the reason? Unlike other digital marketing techniques, SEO is completely free. A marketer trained in SEO or in complete digital marketing can market a brand, product, or service to a relevant audience at no expense.

Our Digital Marketing Course training in Delhi covers all aspects of the field, including SEO. Our approach to teaching SEO is derived from our founding practical-learning principle. Students are not merely taught SEO from a theoretical perspective (which is the case in many other Digital Marketing Courses in Delhi). Every principle, every little tip, tool, and technique is given a clear context and brought to light in a manner that helps students apply every concept on a practical level in Our Digital Marketing Training Course in Delhi.

Talk is cheap though. All one needs to do to check our record in teaching SEO in our Digital Marketing Courses in Delhi is to look at our alumni. Ex-students attest to SEO being a subject that they vividly remember studying at JCS Institute institute of Digital Marketing Course in Delhi. SEO is covered at our Digital Marketing Courses in Delhi over three main stages discussed below.

On-Page SEO Part of Our Digital Marketing Training Course in Delhi Be definition, on-page SEO covers all ‘intrinsic’ techniques used to optimize organic search engine presence of a website. On-page SEO covers a range of different topics such as keyword research, meta tag optimization, content writing & optimization, URL optimization, and sitemap creation & submission. We’ll cover each & every detail in Our Digital Marketing Training Course in Delhi

Amongst these covered topics, keyword research and content writing are given special focus. These skills are valued the most in the digital marketing industry. Conventionally, these topics are given a very theoretical approach by most Digital Marketing Courses in Delhi.

At JCS Institute Institute of Digital Marketing Course, there is a fundamental understanding of the need for practical learning. Modern companies do not hire professionals who lack the know-how to apply theoretical concepts in a practical setup or in a training.

Knowing something like keyword research on a theoretical level, for instance, is futile. A company hires digital marketers who can take necessary action to identify keywords that bring value. The same is true for content writing. There is no point in knowing the process of writing content if a marketer has never sat in front of an empty page and written valuable content. These aspects of on-page SEO are found missing in a typical Digital Marketing Courses in Delhi.

JCS Institute Institute of Digital Marketing is one of the few digital marketing institutes in Delhi that can claim to teach on-page SEO on a deep and practical level.

Learn Off-Page SEO in Our Digital Marketing Training Course in Delhi Just as on-page SEO is a collection of ‘intrinsic’ techniques, off-page SEO covers methods used outside the domain of the website itself.

Off-page SEO can be defined by one word - backlinks. By definition, a backlink refers to a link from one website to another. The more quality and relevant backlinks a website has pointing to its address, the better chance it has to get higher search rankings on a whole set of keywords.

Talk to any digital marketer and they’d likely give a long monologue on how they created many backlinks for their company or client. Link building is not as easy as it sounds and requires a special type of guile to accomplish. Most Digital Marketing Courses in Delhi do give students a brief of each link building technique out there. However, none of them offer practical tips that help students understand how backlinks have to be created across a range of techniques.

Some of the link-building techniques taught at our digital marketing institute include guest posting, article submission, forum submission, web directory submission, social bookmarking, classified posting, blog commenting, and. PR submission.

Other topics covered under off-page SEO in Our Digital Marketing Training Course in Delhi include link exchange, search engine submission, and RSS feed submission.

Learn Algorithms in Our Digital Marketing Training Course in Delhi SEO is largely a study of search engines in Our Digital Marketing Course in Delhi. All search engines worth their salt are governed by algorithms. In essence, algorithms determine the ranking of search results when any given keyword is searched. In order to understand SEO, one must also understand how the underlying algorithm beneath the search engine works.

In this module in Our Digital Marketing Training Course in Delhi, the sole focus is on understanding Google as it has a monopoly over most search engine activities. Various iterations of the Google search algorithm are covered during this module. Some of the iterations covered include Google Panda, Google Penguin, Google EMD, Google Humming Bird, Google Caffeine, Google Rank Brain, Google Pirate, Google Pigeon, Google Mobile-Friendly, Google Pay-Day, and Google BERT.

While most Digital Marketing Courses in Delhi cover algorithms, rarely does one explain the significance of each on how digital marketers should operate. Students at our institute are given a deep analysis of how each algorithm update affects the way digital marketers work. In order to truly master SEO, we understand the importance of knowing how algorithms affect operations. JCS Institute institute of digital marketing is the place to be if a student wishes to become a master at SEO. We have also published a complete Google Algorithms History. You can check it for complete details.

Learn SEO Tools in Our Digital Marketing Training Course in Delhi In order to optimize the process of SEO, certain tools have to be used. These tools help digital marketers expedite processes that otherwise take longer and provide useful insight into the performance of an SEO campaign.

In this module in Our Digital Marketing Training Course in Delhi, we cover three important tools used by marketers across the industry. To work in the industry as a digital marketer, students have to know three main SEO tools.

As is the case with any module taught at our Digital Marketing training Courses in Delhi, we make sure students get a practical look at how these tools work. Experienced trainers give students a step-by-step experience on how the discussed SEO tools are put to use in an SEO campaign.

Learn Google Keyword Planner in Our Digital Marketing Training Course in Delhi The Google Keyword Planner works as a tool to discover keyword ideas and suggestions. The tool is available for free and has been developed by Google & you can learn it at our blog for free or in Our Digital Marketing Training Course in Delhi With Keyword Planner, marketers get the chance to test keyword ideas they want to create content on. The entire keyword research is an exercise in understanding how people use search engines, especially Google.

Keyword Planner allows marketers to get an overview of all the results people are searching based on a given topic. This helps marketers understand which keyword to base their content on.

Students learning Keyword Planner in Our Digital Marketing Training Course in Delhi are first taught the various functionalities and features of the tool. Then, students are explained how Keyword Planner is used on a practical level. This includes helping students understand factors like search intent, search volume, and keyword basics like short and long-tail keywords. By the end, students studying at our Digital Marketing Courses in Delhi are able to use Keyword Planner expertly.
Learn Google Analytics in Our Digital Marketing Training Course in Delhi Google Analytics is a tool used for measuring the traffic performance of a website. It is the most reliable analytic tool in the digital marketing space & also a part of Our Digital Marketing Training Course in Delhi
For a digital marketer, Google Analytics is an important platform. The results of any new SEO or any other digital marketing technique used should end up affecting the overall traffic coming into the website. Analytics helps cover every viable traffic metric that marketers may need access to. Besides being a platform to check traffic, Analytics also helps marketers study their audience and understand their specific interests. That’s why included analytics in Our Digital Marketing Training Course in Delhi
Students learning Analytics in Our Digital Marketing Training Course in Delhi are taught how to use incoming data to draw specific conclusions regarding key areas of an SEO campaign such as content, keywords, and so on. Eventually, knowing how to make an accurate conclusion regarding a given set of data is more important than simply knowing Google Analytics. This is why our Digital Marketing Courses in Delhi makes it a point to help students understand the implications of any data gathered.

Learn Google Search Console (Webmaster) in Our Digital Marketing Training Course in Delhi If Analytics is a tool to estimate traffic, Google Search Console (also known as Google Webmaster) helps analyze a website’s visibility on search engines. That’s why we included it in Our Digital Marketing Training Course in Delhi Using Google Search Console, the following operations can be managed –

● Check the indexing status of various webpages of a website

● The performance of a website’s content on certain keywords covering metrics like SERPs and CTR

● Monitor and change the crawl rate

● Add robots.txt file to exclude crawling of some webpages

● Submit sitemap

● Get the list of URLs not being crawled by the search engine

● Get the list of all links coming to the website, internal and external

● Monitor the overall security of the website

The features mentioned in the list above are included in Our Digital Marketing Training Course in Delhi & cover the primary functions of Google Search Console. At JCS Institute institute of digital marketing course, we teach students the significance of each feature offered by Search Console and how it is to be used to improve various aspects of a website and an SEO campaign.

There is a need to understand Google Search Console on a practical level. In many Digital Marketing Courses in Delhi, Search Console is taught without any practical focus. The opposite is true at our digital marketing training institute where the focus is always on bringing a pragmatic approach to using tools like Search Console. you can also go through our list of Top ten SEO tools which will help you understand the major tools of SEO.

Learn Search Engine Marketing (SEM) in Our Digital Marketing Training Course in Delhi If SEO was devoted to growing organic traffic, Search Engine Marketing (SEM) is aimed at getting traffic through paid methods.

SEM essentially allows marketers to enhance the presence of the commodity they are promoting through the reach of search engines. That’s why it is a part of Our Digital Marketing Training Course in Delhi. In many cases, SEO can be too slow to show positive results. A company looking for a quick way to gain traction through digital marketing amongst its audience cannot depend on SEO. At best, SEO can take a few months to bring in actionable results which can induce growth.

This is where SEM comes into the picture. Major search engine platforms such as Google and Bing offer marketers the platform to reach their audience by advertising. Companies that do not have the luxury to wait for SEO benefits to kick in can use SEM to reach a wider audience. We cover basic to advance level of SEM in Our Digital Marketing Training Course in Delhi
At the JCS Institute Digital Marketing Courses in Delhi, we teach students not only the various methods part of SEM, but also when using these techniques can be beneficial.

One thing not taught in most Digital Marketing Course institutes in Delhi is the act of balancing SEM and SEO in a campaign. This level of practical understanding is difficult to teach as it involves knowing the core attributes of how marketing and businesses work. At our Digital Marketing Courses in Delhi, we help students identify where exactly SEM and SEO have to be used.

The topics related to SEM covered in our digital marketing course in Delhi include- Google AdWords – Learn Practically in Our Digital Marketing Course Training in Delhi Google AdWords is the most popular online advertising platform in the world. Over the years, it has become the main source of Google’s revenue. The genius of the platform lies in its ability to offering marketers the freedom to reach their audience through keywords. Advertisers who use AdWords well can reach an audience that is truly relevant to the products and services they are promoting. Since the conversion rate can be very high, AdWords becomes a highly lucrative platform.

AdWords works on two main variables of Digital Marketing- keywords and cookies.

Through keywords, marketers can identify certain terms their target audience is more likely to search. After identifying these keywords, marketers are offered the facility to place their ad listing before the organic search results.

In our Digital Marketing Training Courses in Delhi, a complete breakdown is given on how an ad is supposed to be listed on a given keyword. There are various intricacies involved in the process that many other Digital Marketing Courses in Delhi tend to glaze over. At JCS Institute, the process of keyword identification to finally posting an ad is taught from a practical industry-level standpoint.

Cookies are the other part of AdWords. With the help of its partner sites and the cookies collected by these websites, Google is able to place specific ads from its advertisers that are relevant to visitors.

Google AdWords comprises of five sub-platforms that can be used by advertisers. These are listed below & covered Practically in Our Digital Marketing Course Training in Delhi -

● Search Ads in Our Digital Marketing Course Training in Delhi

As the name suggests, search ads refer to adverts that appear on search results. On search engines like Google, ads can only be placed by identifying keywords and bidding a certain amount on them. The amount essentially determines the number of times the ad will appear when the term is searched. The ranking of the ad relative to other ads on the page is determined by various other factors such as landing page quality, keyword in ad content, quality score, and more. In our Digital Marketing Courses in Delhi, each of these factors is taught intensively on a practical level.

● Display Ads in Our Digital Marketing Course Training in Delhi

Display ads refer to images shown on websites part of the Google Display Network. Any website part of the Google advertising network shows display ads from time to time depending on the specific attributes of the visitor.

Targeting display ads to an audience can be done through a variety of different methods. Advertisers are free to use their own website visitors as a sample of the type of people they want to reach.

Furthermore, they can mention certain keywords to reach an audience. For example, by specifying a keyword like ‘footwear’, a shoe-manufacturer can reach websites mentioning the word ‘footwear’ continuously in its content.

Display ads also involve a bidding process. The greater the amount a money bid on a keyword, the greater will be the reach of the ad to a target audience.

In our Digital Marketing Training Courses in Delhi, we take great care in explaining to students how display ads can be mastered to increase conversions and improve the revenue generated.

● Video Ads in Our Digital Marketing Course Training in Delhi

Given the rising prevalence of video content, the popularity of video ads is understandable. Google has an entire network of video partners that display video ads. YouTube is the obvious platform that displays video ads promoted through Google. Advertisers have a number of options to display video ads on YouTube and other partner websites such as skippable in-stream ads, non-skippable in-stream ads, short bumper ads, and outstream ads. We’ll cover everything Practically in Our Digital Marketing Course Training in Delhi

Out of all these forms of video ads, only outstream ads are displayed outside Google. These ads are displayed on other websites, native apps, and Google Video partners.

At the JCS Institute Digital Marketing Courses in Delhi, students are taught the bare bones of video ads from creation to targeting, bidding and finally publishing of ad.

● Application Ads in Our Digital Marketing Course Training in Delhi

By its very name, one can understand application ads as being a way to promote an app through Google’s wide network.

Marketers interested in application ads are traditionally those who want their audience to install an app on their phones. Unlike many other ad campaigns, app ads are not designed by advertisers. Instead, advertisers are asked to provide text ideas and other images and videos that are displayed by the Google Ad Network on various platforms. Google also extracts certain ad ideas from the app itself and creates ads to display on its many highly-trafficked platforms. The aim is essentially to make people seeing the ad to download the app being promoted from the Google Play Store. The process of bidding and targeting the ad is also automated. We’ll cover basic to advance Application Ads Practically in Our Digital Marketing Course Training in Delhi

With the push towards an app-based experience, the frequency of application ads is only slated to rise. This is why we at JCS Institute give careful attention to application ads and how they are supposed to be deployed. Students are also given knowledge of when to use application ads Practically in Our Digital Marketing Course Training in Delhi.

● Shopping Ads in Our Digital Marketing Course in Delhi Shopping ads are important for e-commerce websites trying to reach a wide audience. Google offers online retailers the chance to display their ads on top Google properties such as Google Search, YouTube, and other Google Partners. It is also a part of Our Digital Marketing Course in Delhi

To run a shopping campaign, advertisers have to create an account on Google Merchant Center and verify their online retail store. This is followed by uploading the products on Merchant Centre and then finally creating an ad campaign to promote certain products.

Like most other Google Ad campaigns, online retailers have to choose certain keywords on which they have to show certain products from their store. The budget of a campaign again plays a role in the frequency of the ad appearing on various platforms.

Our Digital Marketing Courses in Delhi has an entire module on e-commerce marketing which is why we give a lot of importance to Shopping Ads. Students are taught exactly how Google Merchant Center can be used to significantly grow revenue made by improving search engine presence.

Social Media in Our Digital Marketing Course Training in Delhi If you are not aware of social media, there is a good chance you’ve been living under a rock for more than 15 years.

Since Facebook’s inception in 2004, social media has seeped into deep aspects of our society and culture. With the number of people using social media, it automatically becomes a great place for marketers to promote their brand and the products and services under its ambit.

In the current landscape, social media is not restricted to one or two platforms. A digital marketer in this day and age must be able to promote a brand on all top social media platforms such as Facebook, LinkedIn, Twitter, and Instagram.

At JCS Institute Institute of Digital Marketing Course in Delhi, social media is given a very practical overview. Students are taught how the inner workings of social media platforms can be mastered to promote something to a large audience. Social media at the JCS Institute Digital Marketing Courses in Delhi is taught by trainers who have a proven record at helping build large social media profiles of famous influencers and brands.

Our Digital Marketing Courses in Delhi covers social media in two parts.

Social Media Optimization (SMO) in Our Digital Marketing Course in Delhi Social media optimization or SMO involves improving social media engagement and sharing through organic means.

The core of SMO involves making website content easily shareable on various social media platforms. SMO typically does not cover any paid method to improve the presence of a brand on social media. It covers all intrinsic website techniques that instigate visitors to share content on social media. You can learn Practically in Our Digital Marketing Course Training in Delhi

SMO should be the long-term goal of any brand or company trying to establish a sustainable social media presence. At our Digital Marketing Courses in Delhi at JCS Institute, we help students identify the core fundamentals of how SMO is supposed to be implemented.

Social Media Marketing (SMM) Module of Our Digital Marketing Course Training in Delhi Social media marketing or SMM refers to enhancing the presence of a company or brand on social media through paid methods. Every social media platform out there gives advertisers the facility to advertise and reach a very specific audience. Unlike SEM advertising that can be tedious at times due to the complex nature of its targeting features, social media marketing offers a straightforward advertising mechanism to marketers. Learn it Practically in Our Digital Marketing Course Training in Delhi

At our Digital Marketing Courses in Delhi, we teach SMM by studying four different platforms and how they have to be used to target ads to certain segments of the audience. These platforms have been discussed below –

● Learn Facebook Marketing Practically in Our Digital Marketing Course Training in Delhi Facebook is a great platform for effective SMM. It allows marketers to promote a brand in a number of different formats for a variety of purposes.

At JCS Institute, the Digital Marketing Courses in Delhi covers Facebook marketing from a purely practical standpoint. Students are given a brief on the various platforms withing Facebook such as Pages, Groups, Profiles, videos, ads, and so on.

There are various different advertising methods used on Facebook. The best part of advertising on Facebook is the level of insight it offers to the advertisers. You can learn it Practically in Our Digital Marketing Course Training in Delhi

Advertisers can segment their audience according to various demographics and interests and even perform A/B testing to figure out which version of an ad is better. Like Google, Facebook also offers advertising capabilities in many different formats such as images, videos, and promoted posts. Since Facebook is home to people from all walks of life, advertisers can literally reach any type of audience under the sun and influence them into performing a significant action.

At our Digital Marketing Courses in Delhi, we make sure students understand every part of Facebook marketing. We also help students identify which type of brand, product, or service is best suited to be promoted on Facebook.

● Learn LinkedIn Practically in Our Digital Marketing Course Training in Delhi

LinkedIn is also an important part of the social media experience. It is used mostly as a platform for professionals from various walks of life to come and interact. Since the platform is professional in nature, LinkedIn has an official vibe around it. It is generally used as a networking tool by brands and companies. It is also a part of Our Digital Marketing Course Training in Delhi

LinkedIn can be used for marketing for a number of purposes. Businesses may want to promote their company page by gaining followers or gain clients if they follow a B2B strategy. A professional might want to advertise his/her profile to companies looking for a person with a certain profile. There are a lot of possibilities within LinkedIn, and all of these are covered at our Digital Marketing Courses in Delhi.

● Learn Twitter Practically in Our Digital Marketing Course Training in Delhi

Like Facebook, Twitter is a highly lucrative platform for marketers to promote their products and services. As most other social media platforms do, Twitter also offers a range of different campaign types. Brands can run ad campaigns to grow their following by reaching a specific set of audience. They can promote tweets they believe can generate a lot of engagement.

At JCS Institute institute of Digital Marketing, we make sure that students part of our Digital Marketing Courses in Delhi are aware of the many social media platforms they can choose to promote any given brand or a product or service under its name. Furthermore, we make sure students choose the right platform for promoting any specific commodity.

In Twitter marketing, students are given a brief on how to balance SMO and SMM to grow following and engagement. If done well in conjunction with content marketing, Twitter can be a great SMM platform for a company. Learn it Practically in Our Digital Marketing Course Training in Delhi

● Learn Instagram Practically in Our Digital Marketing Course Training in Delhi

One of the most popular social media platforms out there, Instagram is a key part of our SMM module.

Instagram marketing is a way to reach an audience on Instagram through inorganic means. It involves paying a certain amount for a brand to promote one of its posts to a larger audience or simply displaying an ad on someone’s user feed. You can learn it Practically in Our Digital Marketing Course Training in Delhi

Considering the level of engagement each post generates on Instagram on average, it is understandable to see many marketers deem it as the future of social media marketing. Our Digital Marketing Courses in Delhi provides a deep view on Instagram, from posting promoted ads & posts to growing a follower base and becoming an influencer. It is also a part of Digital Marketing Course in Delhi

Learn Video Marketing in Our Digital Marketing Course in delhi If a picture is worth a thousand words, how much is a 20-second video worth?

Yes, video marketing has grown into becoming a major part of digital marketing. The overblown use of video platforms like YouTube and the addition of video on major social media platforms have made people addicted to video content. This is discounting the stunning rise of streaming platforms such as Netflix and Hotstar that have made specific video content available on demand. It is also a part of Our Digital Marketing Course Training in Delhi

Marketers of the future will operate in the video content era. Textual content is already fading away to make way for video content to emerge. In the next few years, many marketing teams will have to employ creators with experience in creating video content. You can learn it Practically in Our Digital Marketing Course Training in Delhi

At JCS Institute institute of Digital Marketing, we help students understand the video editing and marketing process.

In video editing, students are explained how to edit a video. This is done by explaining the basic use of video editing tools.

The main part of the module is video marketing. In video marketing, students are given a complete breakdown of all the platforms which can be used to promote videos. These platforms include the like of YouTube and other social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. On each of these platforms, video content is capable of generating a lot of engagement. It is also a part of our Digital Marketing Course in Delhi

At our Digital Marketing Courses in Delhi at JCS Institute, students are also given examples and case studies of how video marketing can bring success to a campaign.

Learn E-Commerce Marketing in our Digital Marketing Course in Delhi Online retail is probably one of the hottest sectors in the digital space. Brands like Amazon have already trained people to buy products online, opening up the field for smaller players to develop their own online store and sell products. That’s why it is a part of our Digital Marketing Course in Delhi

E-commerce marketing is for all individuals and brands selling products through their own platforms. Many retail business owners try learning e-commerce marketing to help their company transition from retail to online e-commerce. You can learn it Practically in Our Digital Marketing Course Training in Delhi

At our Digital Marketing Courses in Delhi, the study of e-commerce marketing is two-fold. The first part covers the process of building an e-commerce website through a common CMS platform like WordPress. In this part of the course, students are taught how an e-commerce website can be built on WordPress through important plugins. The aim is to come up with an e-commerce website that provides a simple and interactive user interface that optimizes the buying process.

The second part of e-commerce marketing covers the promotional aspect of online retail. Students are given a deep view of how products have to be marketed on various different search and social platforms such as Google, Facebook, Instagram, and Twitter.

In our Digital Marketing Courses in Delhi, we make sure students understand the various dynamics of online retail. E-commerce has its own unique attributes that are different from other parts of the digital landscape. A good part of e-commerce can only be learned if students understand how a potential buyer actually ends up buying a product. These bare-bones marketing concepts are given a lot of attention at our institute, which is otherwise rare in other Digital Marketing Courses in Delhi.

Learn Mobile Marketing in our Digital Marketing Course in Delhi Mobiles are the most important part of the digital experience these days. People use mobiles for most of their leisurely digital activities, which makes mobile marketing a crucial part of the digital marketing scene. It is also a part in the modules of our Digital Marketing Course in Delhi

Studies conducted in the past few years have shown how mobile traffic has eclipsed all other forms of marketing. Furthermore, each major platform has a majority of its audience on mobile. The increased popularity of native apps has also fueled the fire for mobile marketing. A lot of marketing content is views by people on mobile, suggesting the need for mobile marketing.

At JCS Institute Institute , the digital marketing course covers mobile marketing in three significant ways.

Learn SMS Marketing in Our Digital Marketing Course Training in Delhi SMS marketing essentially refers to promoting a product or brand through SMS.

In this process, marketers are required to generate a list of interested prospects. A message is then framed containing details about the brand or product being promoted. Using any bulk SMS sending tool, the message is sent to the entire list of interested prospects. It is also included in the modules of Digital Marketing Course in Delhi

At our Digital Marketing Courses in Delhi, we make sure students are trained in every part of the process in relation to SMS marketing. From knowing how a prospect list is generated to framing a

marketing message and finally sending the message through an SMS tool, a lot is covered under SMS marketing at DelhiCouses. Learn Application Marketing in Our Digital Marketing Course Training in Delhi Application marketing essentially involves placing ads within apps. Google AdWords offers a number of options for a marketer to display mobile ads within mobile apps.

Whatsapp Marketing Module of Digital Marketing Course in Delhi Whatsapp has become a key part of the mobile experience. Anyone who owns a smartphone is highly likely to have Whatsapp installed on their phone. Its wide reach and use amongst a large audience make Whatsapp marketing an important part of mobile marketing.

In Whatsapp marketing, students studying at the Digital Marketing Courses in Delhi at JCS Institute Institute of Digital Marketing Course in Delhi are required to cover the fundamentals of Whatsapp Business, a business interface for the chat service. Students are also given an overview of how groups can be used to spread awareness about a brand or product.

Periscope Marketing Module of Digital Marketing Course in Delhi A lot of platforms today have the option of featuring live videos. Many marketers use live video to reach their audience and interact in real-time.

Periscope was the first social platform to allow users the chance to make live video and reach their followers. Periscope was later integrated with Twitter, allowing the large user base of Twitter the chance to create live videos. This module is covered by only JCS Institute among all of the institutes of Digital Marketing Courses in Delhi.

Brands traditionally use Periscope to reach a large part of their audience. Many marketers know that real-time interaction with prospects and customers can lead to greater conversions. This is where Periscope comes in handy. From running informative webinars to simply having interactive sessions about a prevailing topic, Periscope can be used for a variety of purposes. You can learn it Practically in Our Digital Marketing Course Training in Delhi

Learn Google My Business Module through Digital Marketing Course in Delhi Google My Business is essentially a business listing service that allows companies to list themselves on the Google search results. Searchers querying for a specific business can easily get the address and contact information thanks to Google My Business. It is in the interest of businesses to list their companies on Google My Business to simply allow prospective customers to find them when they need to. You can learn it Practically in Our Digital Marketing Course Training in Delhi

At JCS Institute Institute of Digital Marketing Course, we help students understand Google My Business from two perspectives, organic and paid.

From the organic perspective, Google My Business involves listing the company on the search platform and providing key information such as an address, contact details, open hours, and more. The listing can be improved in rankings by getting a greater number of Google Reviews and improving the quality of the reviews. You can learn how to list your company at Google my business through our best & affordable Digital Marketing Course in Delhi.

The presence of a business listing can also be improved through paid means. This involves bidding for a top map listing on specific keywords. Companies interested in improving the presence of their Google business listing can also opt for a paid listing on Google Maps. You can learn it Practically in Our Digital Marketing Course Training in Delhi

At JCS Institute institute, students are given extensive background on Google My Business. Every little detail is covered, something other Digital Marketing Courses in Delhi cannot claim.

Learn Growth Hacking Module in Digital Marketing Course in Delhi Growth hacking is by definition the implementation of techniques to grow a business exponentially in a short space of time.

In growth hacking, marketers are encouraged to think of innovative ways to spiral the growth of a company. It doesn’t necessarily cover traditional marketing techniques or well-known digital advertising techniques either. Growth hacking is a practice that strives to instigate innovative business practices that combine the technical aspects of the product or service being promoted with the promotional ones.



At our Digital Marketing Courses in Delhi, we discuss many growth hacking case studies that have helped companies grow at a rapid rate. These case studies are discussed to help students understand the spirit of growth hacking and its importance in growing a business quickly.

Learn Influencer Marketing Module of Digital Marketing Course in Delhi Influencers in many ways are the stakeholders of digital marketing. The concept of influencer marketing is not new. Big brands have always relied on the star power of celebrities to promote their products.

Influencer marketing has emerged as a concept worth studying ever since the popularization of digital and social media. Influencers are no longer restricted to being filmstars and sports professionals. Even a YouTuber or an Instagram celebrity with a large enough following qualifies to be an influencer. You can learn it Practically in Our Digital Marketing Course Training in Delhi

For brands, influencer marketing is a way to reach specific audiences. Instead of going after expensive celebrities, small and medium brands prefer working with influencers who hold sway within their niche. This helps brands reach their target audience through a voice that has a credible name in the niche.

At the DelhiCourse Institute of Digital Marketing Courses in Delhi, influencer marketing is covered from a practical point of view. Students are taught how to first identify influencers based upon the engagement they generate and if their followers can be converted into paying customers. Furthermore, many tools are also discussed in the duration of our Digital Marketing Courses in Delhi that can help students identify influencers in a given niche.

Learn Email Marketing Module of Digital Marketing Course in Delhi Despite the popularization of social media, email marketing has retained its ability to influence people and make them buy into the marketing pitch framed by email marketers.

In email marketing, brands and companies send promotional emails to a list of people possibly interested in buying the product or service being promoted. A large number of online sales are generated through email marketing, suggesting its vast potential as an e-commerce tool. You can learn it Practically in Our Digital Marketing Course Training in Delhi

Even besides e-commerce, email marketing is a very useful field. It can be used in inbound marketing to increase the loyalty of customers towards a product or brand.

At JCS Institute Institute of Digital Marketing Course in Delhi, email marketing is taught keeping in mind how it is used practically in the industry. With the help of popular email marketing tools and software, students are given a complete breakdown of how an email campaign is run, from managing the recipient list to creating quality email content.

Learn Monetizing & How to Earn? Module of Digital Marketing Course in Delhi Learning digital marketing is only one side of the coin. Students also have to learn how they can monetize their skills as digital marketers. At our Digital Marketing Courses in Delhi, we make sure students know exactly how they can put their skills to use besides taking up a day job.

Learn Google AdSense Module of Digital Marketing Course in Delhi The easiest way to make money with Google AdSense is by creating a blog from a popular niche, writing quality content based on the niche, and integrating the blog with Google AdSense.

Based on the content of the blog, Google AdSense will start displaying ads on the blog. Any visitor coming to the blog and clicking on the ad will lead to the blogger earning money. Many bloggers sustain a living by running entire networks of niche websites and earning money through PPC ad networks like Google AdSense.

At JCS Institute Institute, we make sure students part of our Digital Marketing Courses in Delhi understand how a blog can be used to earn money through Google AdSense.

Learn Affiliate Marketing Module of Digital Marketing Course in Delhi In affiliate marketing, top affiliate networks run by Amazon, eBay, and other platforms invite marketers to become affiliates operating on the behalf of the platform. Any product marketers serving as affiliates manage to sell ends up becoming a part of their commission.

Many affiliate marketers run entire blogs promoting products as affiliates for a brand. If the blog gets a lot of traffic, affiliate marketers have a great shot at earning a lot of money as affiliates.

At JCS Institute Institute, we make sure students understand the fundamentals of affiliate marketing and the many ways it can be implemented. Our Digital Marketing Courses in Delhi is especially known for helping start the careers of various freshers as affiliate marketers. You can learn it Practically in Our Digital Marketing Course Training in Delhi

Learn Freelancing Module of Digital Marketing Course in Delhi Freelancing involves marketers working with companies on a temporary basis. Digital marketers are sought after by various companies to serve as consultants on digital marketing campaigns.

Our trainers conducting the Digital Marketing Courses in Delhi help students learn how to grab freelancing projects. By freelancing, digital marketers can build their reputation in the market as a solid professional without having to work in a day job.

Learn Online Reputation Management (ORM) Module of Digital Marketing Course inDelhi Every company is conscious of the image it portrays to its audience online. Big brands hire expensive PR agencies to handle their social media profiles. This increased attention to maintaining a solid perception online has led to the creation of online reputation management (ORM) in digital marketing.

Our Digital Marketing Courses in Delhi helps students understand the importance and application of ORM in digital marketing. From managing audience interaction on social media to handling relations with the press, a lot of things fall under the domain of ORM.

Learn Landing Page Optimization and Lead Generation in Digital Marketing Landing page optimization is an important part of digital marketing. Many successful digital marketing campaigns are built upon having a good landing page capable of converting prospects into leads.

In our Digital Marketing Courses in Delhi, we help students understand all the different parts of improving a landing page. These parts include page-load time, content, CTA optimization, mobile-friendliness, and many more. Students part of our Digital Marketing Courses in Delhi are explained each of these factors in detail.

Lead generation is a technique to create a base of people interested in buying a given product or service. In our digital marketing training program in Delhi, we make sure students are aware of each factor that contributes to an increase in leads such as content, CTA optimization, and more. Furthermore, we make sure our students know how to optimize each factor contributing to lead generation. You can learn it Practically in Our Digital Marketing Course Training in Delhi

Students are also given knowledge of lead generation tools that help optimize the overall process at our Digital Marketing Courses in Delhi.

Learn Application Development Module of Our Digital Marketing Course in Delhi The entire smartphone experience is based upon applications being the center of user interaction.

At our Digital Marketing Courses in Delhi, students are taught how to develop a mobile app through online tools and software. Using these tools, students can develop their own mobile app which can be published on the Google Play Store. Since publishing the app on the Google Play Store requires developers to pay an extra fee. You can learn it Practically in Our Digital Marketing Course Training in Delhi

Thus, publishing the app on the Play Store is up to the student part of the digital marketing course.

Learn Graphic Designing Module of Digital Marketing Course in Delhi The digital experience can no longer be captured by text alone. Marketers today are expected to have the skill to develop interactive images and infographics on their own.

A student at the JCS Institute Institute of Digital Marketing Courses in Delhi is taught how to develop interactive graphics through online tools and software. Students are also taught how the graphics are supposed to be promoted on graphics-intensive platforms such as Pinterest and Instagram.

JCS Institute Digital Marketing Course in Delhi FAQs Q1: Why should I join JCS Institute.in to study digital marketing Course in Delhi?

A1: JCS Institute institute of digital marketing course is an influential digital marketing institute in Delhi. It has an impeccable reputation as an institute capable of providing top-class digital marketing education. The quality of its trainers and good placement record is also a reason to choose JCS Institute to study a Digital Marketing Courses in Delhi.

Q2: Where is JCS Institute institute of digital marketing course located?

A2: JCS Institute institute of digital marketing course has three centers in Delhi - Nirman Vihar, Pitampura, and Dwarka.

Q3: Do all JCS Institute centres provide digital marketing course in Delhi?

A3: Yes, all three centers provide a digital marketing course in Delhi.

Q4: How long is the digital marketing course in Delhi provided by JCS Institute?

A4: The digital marketing course in Delhi provided by JCS Institute lasts between three to four months.

Q5: How many modules are covered in the digital marketing course?

A5: Overall, 60 modules are covered in the digital marketing course at Delhi Courses.

Q6: What are the various batches I can join for studying digital marketing?

A6: Students have the option of choosing between a Monday + Wednesday + Friday batch, Weekend batch, and a Sunday only batch.

Q7: Are there extra classes provided in case I miss a class?

A7: Yes, extra classes will be provided by our trainers on Thursday and Saturday.

Q8: Will I be provided any st

udy material on digital marketing training?

A8: Yes, students will be provided study material covering all aspects of the course. The material provided is developed by JCS Institute’ very own research term that covers every new development in digital marketing.

Q9: Will there be any video lectures provided on digital marketing?

A9: Yes, students at our various Digital Marketing Courses in Delhi will be provided access to video lectures.

Q10: If I join JCS Institute, will I get a recommendation letter for an internship position from the institute?

A10: Yes, students will get a recommendation letter in case they want to take up an internship in a digital marketing role during the program.

Q11: How long will each class be at JCS Institute?

A11: Normally, each class at JCS Institute will last for two hours.

Q12: How big is any given batch at JCS Institute?

A12: At JCS Institute Institute, we are committed to maintaining a low batch strength to help students learn the subject. The maximum batch strength at JCS Institute Institute in 15.

Q13: I am a working professional. Is the digital marketing course provided flexible in terms of timing?

A13: Besides having weekend and Sunday only batches which are catered to serve working professionals, JCS Institute Institute also provides unlimited extra classes in case a student misses out on a topic.

Q14: Will I be provided Google Certification by JCS Institute Institute ?



A14: Trainers at JCS Institute Institute will train students to pass the Google certification exams and other tests conducted by Facebook, Bing, and Hubspot. In the end, the students have to pass the certification exam.

Q15: Will I be provided a certification from JCS Institute Institute ?

A15: Yes. JCS Institute Institute will provide its own certification to students if they pass the final set of tests set by trainers at the institute.

Q16: Will JCS Institute Institute help students get placement after the course?

A16: Yes, JCS Institute Institute has a dedicated placement cell that helps all students get placement after the completion of the course.

Q17: How does JCS Institute Institute compare other Digital Marketing Courses in Delhi?

A17: JCS Institute Institute is ranked higher than all other Digital Marketing Courses in Delhi. It is one of the oldest institutes with a bankable name in digital marketing.

Q18: What is the package I can expect after completing a digital marketing course from JCS Institute Institute ?

A18: Students can get placed with packages starting from Rs 15,000/- per month. There is no upper limit to the size of the packages a student can get if they are highly skilled in the subject.

Q19: What type of companies can I get placement in after completing a digital marketing course in Delhi?

A19. Students can get placement in a variety of different fields such as advertising, IT, online retail, and more.

Q20: What is the fee of a digital marketing course at JCS Institute Institute ?

A20: The digital marketing course fee is Rs. 25,000/-. It can be paid as a lump sum amount or in the form of tranches.

What Types of Jobs and Salary Can Students Expect in Digital Marketing? Digital marketing is a very popular field, but there is still relative confusion about how a career can be established in the field.

As a practice, digital marketing has gained immense popularity. Many companies across different industries have begun hiring digital marketers in order to promote their business to a wider audience. This increase in the hiring of digital marketers has led to various standards being created related to the type of jobs on offer and the salary packages digital marketers take home.

At our Digital Marketing Courses in Delhi, students are regularly given an update on what they expect in terms of jobs and salary as professionals in the field.

Jobs in digital marketing are no longer restricted by any industry. Almost any company in the market can benefit from the presence of a digital marketing department. From promoting the products being offered by the business to deploying branding campaigns and managing the perception of the company, a lot of things can be achieved with digital marketing.

Some common types of companies that hire digital marketers come from the field of advertising, publishing, IT, digital brands, consumer brands, and online retail.

Salaries in digital marketing are not astronomical to start with. Freshers initially have to work within small salary packages until they can develop their own name in the industry and start commanding higher salaries.

Freelancing is a popular part of digital marketing Course for this very reason. By developing their freelancer profile, digital marketers can quicken the process of developing their profile.

Checkout: Top 8 high paying jobs in Digital Marketing Who Should Learn Digital Marketing? Many students who want to join our Digital Marketing Courses in Delhi end up asking one question - who should learn digital marketing?

The question is intriguing, to say the least. It wouldn’t be wrong to say that anyone ready to learn and continually adapt to the changing ways of an industry is well-suited to learn digital marketing. Digital marketing is defined by change. Professionals who have the ability and confidence to always adapt according to the prevailing trends in a market are best suited for becoming digital marketers by taking up a Digital Marketing Courses in Delhi or any other location.

Digital marketing is also a great field for entrepreneurs trying to find a way to promote their business to a large audience. Startups are known for depending on digital marketing to promote their business to a wide audience. At our very own Digital Marketing Courses in Delhi, we have overseen the education of many entrepreneurs in various different fields.

Lastly, professionals who wish to add another skill to their portfolio can also consider learning digital marketing. If a professional feels that his/her career is stagnating, learning digital marketing can be a great choice.

Why Should You Choose Digital Marketing as a Career? How many professions in this day can be claimed to be stable and impervious to being overridden by technology?

Digital marketing is one of the few fields that come to mind when such a question is posed.

Consumers will always exist, which means companies will always exist to sell products to them. Companies, motivated to increase sales, will always look towards marketing to generate awareness about a brand or a product or service under it.

Thus, digital marketing will always be a field that would find takers. As long as people continue to consume and companies continue to create, digital marketing will remain a field that has considerable pull in the market.

If someone is looking for a long-term stable career in a field, there is no discernible reason to look past digital marketing. The increased flux of students at every Digital Marketing Courses in Delhi and other parts of the country only suggests how popular the field already is.

Another reason why a digital marketing career is a good option is how the field manages to assimilate with any new technological development. Even the arrival of fields like automation, machine learning, and AI has only helped increase hiring in digital marketing. This suggests how digital marketing can adapt and stay ahead of any given technological update.

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Digital Marketing Course in Delhi – Why is it Important?
Description: There has been a remarkable rise in the popularity of digital marketing. This has also paved the way for aspiring students to take up Digital Marketing Courses. We discuss such Digital Marketing Courses in this article. We'll also share a list of Top Ten (10) Digital Marketing Institutes in Delhi from where you can learn Digital Marketing.

Digital Marketing It is easy to get lost in the world of digital marketing. It is after all a field governed by a number of factors and deployed through a number of techniques. However, there is much one has to understand about digital marketing to understand how we finally arrived at digital marketing. In the beginning, marketing was a tool to simplify the process of sales. While sales refer to the final act of selling, marketing is the machinations that happen before to make sure the moment to sell finally arrives.

Getting the word out through newspapers, TV, and other forms of local and mass media was how marketing was done before the internet and computers came along. Digital marketing became a more democratic form of marketing as compared to traditional marketing.

How Digital Marketing Became a Field of Study? Whenever there is a field that is dictated by a number of moving parts, there is a need for professionals entering it to have rounded knowledge on the subject. Digital marketing is one such field, which is why there are many courses and programs offered on the subject.

Digital Marketing Courses are a common feature in many training institutes and online education websites. This field is largely popular across different mediums because of its recent record of being a dependable and lucrative practice to bank on.

To become a professional in the field, Digital Marketing Courses are a means to an end. They allow students, professionals, entrepreneurs, and anyone else establish a sound foundation for a long-term career.

Many prime institutes and online websites offer comprehensive courses in digital marketing. Their need stems from the demand in the industry for professionals who have ample knowledge in the subject of digital marketing, especially prime topics such as SEO, AdWords, and social media marketing. Digital Marketing Courses essentially ensure a way for a novice to become a learned professional in the field.

Is a Digital Marketing Course in Delhi Necessary to Learn About the Field?

There are many resources available online that provide information about digital marketing. These resources are often free to access. If one can then learn digital marketing without the hassle of joining a course, why is it so important then?

Whether it is an online program or a digital marketing course in Delhi, a formal setup gives students much needed direction. Instead of going to school, young children can sit at home and access all the study material and resources needed online as well. Yet, most parents want their children to attend school as it provides a sense of direction and structure to the process.

If one does want to learn digital marketing, the option to access free tutorials and blogs is an option. However, to learn all there is to know about digital marketing in a structured and logical manner is only possible if one does a course in the subject.

What Comprises of a Good Digital Marketing Course or Institute in Delhi?

What makes a digital marketing course good?

Whether it is an online program or a digital marketing course in Delhi, there are certain factors that remain common across most learning setups. To recognize a reasonably good digital marketing institute, a student has to consider a number of factors. These factors help students rate a digital marketing course objectively rather than relying on factors that make little sense in the long term.

Some of the factors are –

•Digital Marketing Course Faculty

The single most important factor in any learning course is the quality of the faculty. Even the poorest institute in terms of infrastructure and curriculum can be lifted and made viable by an experienced and engaging faculty team at the helm.

The relationship between a faculty and a student decides whether the end result of a digital marketing course is a net positive. A faculty or trainer with the right blend of experience and innovativeness can elevate the reputation of an institute drastically.

Many online websites and institutes try and onboard some of the most successful professionals in digital marketing to become trainers. Students tend to respond most to digital marketing faculty with demonstrable experience in the field. Some of the top Digital Marketing Courses in Delhi and other parts of the country have a great mix of full-time experienced trainers and guest lecturers.

•Digital Marketing Course Curriculum

Most standard Digital Marketing Courses have a standard curriculum covering common topics like search engine optimization, search engine marketing, social media, and so on.

These digital marketing topics are not typically uncommon and covered across many different institutes. Given the current state of digital marketing, common topics are not enough.

Unlike other fields, digital marketing is a field that is always rife with change. These changes are discussed and taught in many Digital Marketing Courses, but not all. The measure of a good digital marketing course is one that covers new and important changes in digital marketing that are becoming increasingly important in the overall functioning of the field.

Some of these new topics that should be discussed in Digital Marketing Courses include video marketing, content marketing, and writing, data analytics, audio marketing, basic HTML, web designing, and voice search optimization.

•Digital Marketing Course Affordability

One factor not discussed plainly while choosing a digital marketing course is the fee. The affordability of a course is a subjective matter and varies from student to student.

While digital marketing is a great field to be a part of, spending too exorbitant an amount on a course is not the right decision. Ideally, a student must find an institute and a course within a reasonable price range. Freshers in digital marketing are usually in demand, but the remuneration is not high enough to justify paying too large a fee for a given digital marketing course.

Online or Classroom - Which Type of Digital Marketing Course is Best?

The choice between online or classroom learning programs is not restricted to Digital Marketing Courses alone. Many other fields are stuck in a similar gridlock.

The advent of online education portals such as Udemy, BYJU’s, Udacity and Unacademy have made a sizable impact on the education and learning sector. Students all across the spectrum are considering whether an online course is a better option compared to a classroom program.

When it comes to digital marketing, a classroom program is a reasonably better option. Much of the learning in a typical digital marketing course is based on live practical projects conducted by trainers with years of experience in the field. While an online course may be able to replicate theoretical aspects of digital marketing, doing the same for practical studies is not as smooth.

If a student, professional, or any other individual is serious about a long term career in digital marketing, a classroom course is a much better option. Additionally, such a course can provide a sound base for a student to propel his/her career in the field.

Below We're going to share with you a list of TOP TEN (10) Digital Marketing Course & Training Institutes in Delhi. Check below the list of top ten (10) Digital Marketing Courses & Institutes in Delhi

In Conclusion

In this article, we discussed the role of Digital Marketing Courses in making sure anyone interested in pursuing a career in the field has a path to follow. Whether it is an online training module or a digital marketing course in Delhi, a formal learning program helps regardless. For those considering whether a digital marketing course is the right choice, the points made in this article can help bring much-needed perspective. Now you can checkout the list of top ten (10) digital marketing course institutes in Delhi & compare the best digital marketing course in delhi.




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